South Dakota businesses in the midst of a vigorous post-pandemic economic recovery are scrambling to attract new employees from what has become a limited pool of potential workers.
The vast number of open positions and reduced available workforce are the latest wrinkles in the state economy caused by the COVID-19 pandemic and have led to a number of unexpected outcomes.
Some experts say the labor shortage could ultimately lead to better pay and benefits for South Dakota workers, who on average make some of the lowest wages in the nation.
Meanwhile, one development official said the imbalance could hold back long-term growth and economic expansion in the state and prevent South Dakota from fully engaging in the post-pandemic recovery.
“It’s hindering South Dakota’s growth,” said Tom Johnson, director of Elevate Rapid City, a regional economic-development agency.
Throughout the state, businesses cannot expand if they can’t find workers to fill open positions or if industries related to construction or development are unable to build new homes or businesses in a timely manner.
”It affects rural areas and suburban areas; this is an issue across the spectrum,” Johnson said. “You cannot find any company not struggling to find folks at this point.”
Employers are offering sign-on incentives, wage increases and additional benefits to attract hesitant employees. Many working people, especially in the bustling tourism and food service industries, are working overtime and risking burnout to keep up with the demand. And most customers — from those seeking car repairs or home improvements to those just trying to get a quick meal — are experiencing longer wait times for goods and services.
The need for workers is so high, the state is targeting eligible students, people who are in retirement and people who travel the country living in recreational vehicles to join the workforce, said South Dakota Department of Labor Secretary Marcia Hultman.
Hultman said efforts are specifically focused on funnelling workers into the seasonal employment and tourism sectors, industries that already see an increased need each spring. Those sectors are experiencing exceptional growth this year as out-of-state visitors flock to the state as worries over the coronavirus have ebbed.
Hultman suspects the shortage will lead to increased wages across all sectors. Anecdotally, she’s seen local businesses offer increases, but the state won’t have new wage data for the next few months.
Hultman said the labor shortage is a challenge, but a welcome one. “It’s the best challenge to have; I would rather have this than to be facing what we were facing a year ago,” she said.
Economic experts say there is not a single, all-encompassing reason for the labor shortage.
Some employees who left the workforce because of the pandemic have been hesitant to get back into in-person employment. And, though experts say it’s a small fraction of the unemployed, some unemployed people are clinging to the extra federal benefits tacked on to state unemployment payments.
There are also social and cultural aspects to the shortage. The pandemic was a time of reflection for many workers. Some are shifting careers, leaving current jobs or going back to school. Many either chose to or were forced to lead a different lifestyle, such as staying at home to care for family members.
A lack of housing or affordable childcare can limit some communities from accepting new workers or prevent some people from returning to work.
“A lot of those features are coming together to create a situation where, clearly in the state and nation, we just don’t see the kind of reattachment to the labor force that we expect to see,” said South Dakota State University economics professor Joe Santos. “A bunch of jobs are now open and a bunch of people are waiting to get jobs, but the matchmaking has not occurred.”
As of June 15, more than 24,000 jobs were listed on the state’s largest job database, SD WORKS. For the entire month of May, more than 41,000 jobs were listed, compared to under 30,000 positions posted in May 2020. Nationally, a historic record high of 9.3 million jobs were available in early June.
Santos said he is not surprised by the labor shortage. Typically after massive economic interruptions, such as the recession and now the pandemic, the labor market lags behind the rebounding economy, he said.
“As the economy expands, it’s typically true that labor markets kind of lag in healing or correcting back to normal,” Santos said.
Added unemployment payments small factor
Some South Dakota employers and politicians have pointed to the extra federal unemployment benefits provided during the pandemic as a major factor in the worker shortage, but Hultman said that is far from the primary cause.
Labor department data show that fewer than 1,500 people in South Dakota are receiving the extra unemployment benefits.
“Many people think once those federal benefits end, it will solve the issue,” Hultman said. “It’s not going to solve the issue. It’s not the sole contributing factor. The numbers don’t support it.”
South Dakotans who ended up filing for unemployment during the pandemic on average earned about $694 each week, according to the Bureau of Labor Statistics. With the $300 additional stimulus money tacked on to the roughly $321 from the state unemployment, unemployment claimants earned $621 each week, or about 90% of what they had earned before losing their jobs. That’s not far off from the state’s median per capita individual income of about $31,000, according to the Census Bureau.
“There’s no doubt that someone can have a slightly less incentive to search or attach themselves to a position, but you can’t identify one source. I suspect there has been a distortion that is being caused by the underlying force of massive disruption in the labor market in an economy that continues to change,” said Santos, the SDSU professor.
Johnson, of Elevate Rapid City, said the pandemic forced people to look at their relationship with their work and consider lifestyle changes, he said. Some people cannot find affordable childcare, which makes it harder to take a job, he said.
“There’s a story behind each one of those unemployed numbers,” he said. “ A pandemic is a-once-in-a-generation type event, and certainly it’s hard to predict exactly how that will affect work for the foreseeable future.”
The competitive labor market is giving more Americans the comfort to quit their jobs at the highest rates since 2000, according to the U.S. Department of Labor Job Openings and Labor Turnover Summary. In South Dakota, more than 25,000 people who currently have a job said they would consider a different one, according to the department of labor.
Hart2Hart, Inc. owner Jordan Hartshorn said the company’s 17 McDonald’s stores across South Dakota, Minnesota and Iowa had to shift gears to keep and attract workers. They raised their starting wage from $13 to $15. They started offering more benefits and emphasized opportunities for growth.
“If they feel they aren’t making a sufficient amount of money, they’re going to work for your competitor across the street,” Hartshorn said.
Hartshorn said the company also tried unconventional methods of recruitment, targeting students and young people through an ad on TikTok.
Mike Scott, executive director for the Winner Area Chamber of Commerce and Economic Development, said a lack of available housing, especially in smaller communities, is another barrier to finding workers.
“It always comes back to housing as a recruitment tool, and the lack thereof makes it difficult at times,” he said. “You put the cart before the horse or the horse before the cart. You’ve got to decide which one is the horse and which is the cart.”
Additional federal unemployment benefits provided during the pandemic are not the cause of the labor shortage, as fewer than 1,500 people in South Dakota received the extra payments. “Many people think once those federal benefits end, it will solve the issue,” Hultman said. “It’s not going to solve the issue. The numbers don’t support it.” -- South Dakota Labor Secretary Marcia Hultman
Need for workers great in many fields
The leisure and hospitality industry is seeing a great need for workers, but the labor shortage is affecting almost all industries.
The leisure and hospitality sector, fueled mostly by tourism, had the largest year-over-year increase of any industry, expanding from 26,000 workers in April 2020 to 39,400 workers in April 2021, a 52% jump.
Sales and food service jobs are in the top three occupations with the highest projected employment in South Dakota for the rest of the decade, according to the labor department.
“There are a lot of businesses in the tourism sector where people are just working their tails off, 12 hours a day, seven days a week,” said South Dakota Department of Tourism Secretary James Hagen. “I’ve never seen a more resilient, less-complaining industry. The concern is burnout. Can they maintain this pace?”
Hagen said he has seen indicators that employers may be increasing wages in the tourism industry, long among the lowest-paid industries in the state.
The state labor department estimates that in April 2021 businesses had recouped about 98% of the almost 30,000 workers they lost in March and April 2020. But the new job openings from a quick economic rebound have outpaced the workforce.
About 12,900 people in South Dakota were unemployed in May, according to the latest data from the department of labor, a sharp decrease from last May when more than 32,000 people were jobless.
While tourism and seasonal employment needs are highest in the state, the worker shortage is also present in general construction, manufacturing and production, said Crystal Litton, a staffing specialist at People Ready, a temporary staffing firm in Sioux Falls.
Litton has been helping people find work for more than 10 years, and she said the past few months have been the most difficult in her career.
“We have a lot of jobs that need workers now and we’re just having a hard time and struggling with getting workers out in the field,” she said. “This is the hardest time I’ve had to fill the jobs.”
Litton said some job-seekers are waiting to go back to work until the additional federal unemployment benefits provided during the pandemic expire. South Dakota is halting those extra benefits on June 26, and 23 other states plan to stop the program by July 3.
Howard Nold, owner of Nold Excavating in Rapid City, said he is behind schedule because he can’t find skilled or unskilled workers in his field. Fewer people are responding to help wanted advertisements, and those who do often don’t show up for an interview, he said.
“We’re struggling,” Nold said. “We can’t keep up with what we’re supposed to be doing just because I can’t find help. Maybe when we get done paying people to stay at home they might come to work.”
Nold, 68, has reached out to other contractors in the area to see if they would be willing to share any available workers, but he has always been turned down because other employers are also in need of workers.
“I’m getting too old to be in the trenches doing the work, but right now I don’t have a choice. Just got to keep plugging away, I guess,” he said.
The shortage may be a more long-range problem in rural areas of South Dakota.
Many small-town business owners are reaching or have exceeded retirement age. Attorneys and other skilled professionals are wanting to retire, and recruiting younger professionals to rural towns is difficult, Scott said.
Heather Petersen, the finance officer for Mission, S.D., said the city has had some jobs open for more than a year. A need for housing and the town’s remote location, roughly 100 miles from the nearest Walmart, create employee recruitment challenges.
Petersen said she expects the labor shortage to force some employers to raise wages. “When there are a lot more jobs than people, you’re going to have to pay them more,” she said.
The past few weeks have shown some easing of the labor shortage, Hartshorn said.
More people have applied to work at his McDonald’s restaurant in the past two weeks than in all of last June, he said.
Litton also said worker applications have risen recently, and she expects them to increase again next week when federal benefits end.