> ## Content Index
> Fetch the complete content index at: https://www.sdnewswatch.org/llms.txt
> Use this file to discover other available public pages before exploring further.

# Fact brief: Did long coffee lines prompt a police response in SD?
- URL: https://www.sdnewswatch.org/fact-brief-7-brew-promotion-south-dakota-sioux-falls-rapid-city/
- Published: 2026-09-10T09:00:14.000Z
- Updated: 2026-09-10T09:00:13.000Z
- Description: A fact brief on whether nationwide disruptions over a Sept. 7 squishy toy promotion were reported in South Dakota.
- Author: Emily DeCock
- Tags: Fact briefs

![](https://storage.ghost.io/c/cb/ab/cbabab5e-2dc6-462c-94a0-b72956c0d224/content/images/2025/01/WhiteFACT-BRIEF--500-x-200-px--2-1-1.png)

## Yes.

Traffic disruptions were reported in at least two cities in response to a Sept. 7 promotion at 7 Brew, a national coffee chain.

Rapid City officers worked with 7 Brew staff to mitigate traffic issues, said police public information officer Brendyn Medina.

In Sioux Falls, police received two non-emergency calls regarding a traffic jam caused by 7 Brew customers, said Aaron Benson, Sioux Falls police public information officer.

The drive-thru coffee chain hosts a promotion monthly on the 7th. This month, customers that bought two medium or large drinks also got a free 7 Brew-branded squishy toy.

The promotion caused long lines at locations across the country. People voiced their frustration on social media and shared photos and videos of some lines that stretched for miles. 

7 Brew also has a location in Watertown, which opened in June, but police did not respond to a call for comment. 

ℹ️

This fact brief responds to claims such as [this one](https://www.reddit.com/r/SiouxFalls/comments/1w9s0gb/the%5F7%5Fbrew%5Fsituation%5Fis%5Fridiculous/?ref=sdnewswatch.org).

### Sources

7 Brew website, [About us](https://7brew.com/about?ref=sdnewswatch.org)

Argus Leader, [How a Needoh caused a craze, hours-long lines at 7 Brew Coffee](https://www.argusleader.com/story/business/2026/09/08/7-brew-coffee-sioux-falls-needoh-promotion-nationwide/91659154007/?ref=sdnewswatch.org)

Sioux Falls police call log, [Calls on S Louise Ave](https://docs.google.com/document/d/1Gjp7Z5OPpTwTIjtbaaER5ClNWRo%5FEgKbskSun6YOtTE/edit?usp=sharing&ref=sdnewswatch.org).

Sioux Falls 30 Day call log, [Police Call Log](https://policecalllog.siouxfalls.gov/?ref=sdnewswatch.org)

### About fact briefs

Fact briefs are bite-sized, well-sourced explanations that offer clear "yes" or "no" answers to questions, confusions and unsupported claims circulating online. They rely on publicly available data and documents, often from the original source. Fact briefs are written and published by South Dakota News Watch as part of the [Gigafact](https://gigafact.org/?ref=sdnewswatch.org) network. Submit a question for us to answer [on the tipline](https://gigafact.org/tipline/south-dakota-news-watch/?ref=sdnewswatch.org).

[Share your thoughts on this story](https://docs.google.com/forms/d/e/1FAIpQLScdTmGFf24Uhwiwd%5FndSxHkv6oBGSAy1LxF9BbwRbhBK5KflA/viewform?usp=sf%5Flink&ref=sdnewswatch.org)

**South Dakota News Watch* is an independent nonprofit. Read, donate and subscribe for free at*[ *sdnewswatch.org*](http://sdnewswatch.org/?ref=sdnewswatch.org)*. *Contact reporter Emily DeCock:* emily.decock@sdnewswatch.org.*